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#SouthAfricanYouTuber

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Held at SMAC gallery, the very first COSMO Influencer awards in association with Bernini were in honor of South African social media stars, both upcoming and those who have made a solid impact in the digital world as influencers. Over the past couple of years, COSMO has been one of the magazines to actively recognise and trust in the voice of influencers across the board. From beauty, fashion, lifestyle and the YouTube world. This was evident through the 2019 March Influencer Issue starring Jessica Van Heerden, Mihlali Ndamase and Nadia Jafta as the cover girls. Although there was much talk around the choice in cover stars, I believe the cover was a great conversation starter. Many more influencers were featured even within the covers of the magazine, which was a great way of encouraging the growth of this industry, as well as recognising all the creatives who put in so…