Category

Fashion

Category

H&M South Africa is celebrating curves with the launch of five new styles and shades added to its popular Curvy Fit Denim collection. The collection is designed with less gaping at the waist and more room through the hip and thigh. The design aims to offer customers a comfortable fit that will hug their bodies and inspire them to celebrate their curves. The denim in the collection is made using more sustainably sourced materials like BCI cotton (BCI-Better Cotton Initiative), recycled cotton, and recycled polyester. “We are excited to add more styles to The Curvy Fit Denim range, following the success and demand when we first introduced this product to our South African customers. With the latest campaign, we want to continue to encourage our customers to own and flaunt their curves and their style the best way they can “ says Caroline Nelson, H&M South Africa Country Manager. The…

GUESS has successfully launched 50% Eco with the goal of getting to 100% sustainable and Eco by 2025. There are two types of Eco which people talk about. One is BCI which can be seen in quite a few local South African retailers. The other is True Organic, which is what GUESS uses. Although it comes at a premium, sustainable yarns, ethical labor force, renewable energy sources are the way forward in order to work towards reaching the global initiatives around sustainable fashion. There are three processes that the GUESS denims have to go through to be considered ECO. Three Eco ProductionAt least One Eco wash methodThey need to contain a fabrication which is at least 25% Eco contribution The Eco wash method that Guess uses is the Ozone and Eflow technologies. This method uses a reduced amount of water during the denim-wash process and contributes to the 50% reduction…

It’s official! H&M has dropped a brand new activewear collection and I’m so thrilled to be part of the squad. Look, it’s #morethanjustactivewear and there is something for everyone! Comfort meets practicality and style with this collection sporting supportive sports bras, comfy hoodies, seamless leggings and more. In case you haven’t popped into your nearest H&M store to check out the new activewear collection, check out the Youtube video linked below which will be a look see/try-on-haul vibe into how the pieces look and how you can play around with the combos. https://youtu.be/VGm8brSDxWQ I love shooting campaigns that speak to everything I’m about. Inclusivity, style and comfort are what spoke to me with this one. I have no doubt you’ll love what you see, especially when you feel this material on your skin. Long story short, we made magic with the incredible squad which includes Lechelle Aldridge, Simhle Plaatjies and…

Hey lovers, I had the lovely opportunity of being invited to the Haus of Strauss Africa, the pinnacle expression of the Levi’s brand. This is where all the boundary pushing takes place, experimenting and customization of one of one’s. It’s a space you enter by invitation only, open to creatives that are fashion forward, think interestingly and doing interesting things with their work or their communities. A space which exists to create energy within the music, art, and entertainment industries https://www.instagram.com/p/CQ1MIzFMHx5/?utm_medium=copy_link There are only four Haus of Strauss in the world, with the very first ever being established in Los Angeles about 8 years ago. Haus of Strauss then made its way to London, followed by another in Tokyo in early 2019, and lastly, our very own Haus of Strauss Africa in Johannesburg was opened in October 2019. https://www.instagram.com/p/CQ1CqgBMBNV/?utm_medium=copy_link Haus of Strauss Africa aims to cater to the entire African…

PUMA and Nomzamo Mbatha have done it again, dropping the second capsule of the Shandu Collection. An ode to her lineage, her Shandu Clan and to her grandmother. The 14 piece collection is designed around her love for travel, which she now gives us a glimpse of through her new Instagram page @thislittlelife. It’s also designed to facilitate for her moves as an activist and of course the bright and beautiful African summer. In this blog post I’ve decided to do things differently and take you through the PUMA Nomzamo Mbatha Shandu Collection in her own words. You can catch the full conversation between PUMA ambassador and collaborator Nomzamo Mbatha and guest host Anelisa Mangcu on the PUMA Select Stories which I’ve linked below. https://www.instagram.com/p/CUsXA1nl7-s/?utm_medium=copy_link Nomzamo on what inspired the collection: Travel wear is constantly a thing for me. Like, what’s most comfortable and what do I want to look…

H&M South Africa has partnered with Clothes 2 Good, a social enterprise which recycles pre-loved clothing as a means of creating micro-business opportunities, employment and job readiness/skills training for the vulnerable community sector. As a leader in sustainable fashion, H&M’s partnership with Clothes 2 Good is a true reflection of their commitment to #sustainablefashion. Through the Micro-business Programme, H&M South Africa drives meaningful and long-lasting impact across the entire fashion value chain, which in turn also supports Clothes 2 Good in creating sustainable livelihoods for low-income communities, with particular focus on people with disabilities and their families.  Today, as we’re faced with the enormous socio-economic challenges presented by the COVID-19 Pandemic, these 108 women stand as successful entrepreneurs in their communities by selling recycled and pre-loved clothes collected in H&M stores.  https://www.instagram.com/p/CTCd-WpM-BQ/?utm_medium=copy_link You can play your part in supporting the 108 women – 56 of whom are mothers of children…

One word which instantly comes to mind as I think of the PUMA Suede Mayu is VIBRANT! A chic take on the classic suede. “I love a platform that works across so many looks, day to night. The Suede Mayu is versatile, it’s the perfect everyday shoe!” – Dua Lipa I can’t exactly say that it was love at first sight as I was so confused as to how I would rock such a vibrant pair of sneakers. I feared just how limiting they could be for me. However, as you can tell, I managed to calm myself down and take this on as a challenge! And let me tell you, this is the perfect pair of fiery red kicks I never knew I needed in my life. The over-the-top proportions and playful colors of the Suede Mayu are truly reflective of both PUMA and Dua’s personal style, making her…

H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion. 12 Apr, 2021 08:00 CEST ”I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The longterm goal is to use 100 percent recycled or other sustainably sourced materials for textiles…

It’s official, the Kangol x H&M collection has finally hit SA shores. Streetwise icon Kangol meets H&M with a 31 piece collection with iconic streetwear brand Kangol. Featured as co-collaborator is Mabel, BRIT Awards Best British Female Solo Artist and international music artist. Legendary streetwear label Kangol is one that can be instantly recognised for its kangaroo logo. Throughout the years, my introduction and re-introduction to the brand has been through the world of Hip-Hop music, with LL Cool J, Missy Elliott and other greats making it one of the coolest brands growing up. With that said, the classic Kangol bucket hat for one is a piece in the collection I can foresee selling out immediately. What pieces can you look forward to? As we officially dip out of Summer and into Autumn, the Kangol x H&M collection couldn’t have dropped at a better time. For the self-made generation like…

The news is officially out and the 28th of January just couldn’t come any sooner! H&M has collaborated with American denim legends Lee to push for the next generation of more sustainable denim. This collaboration takes a holistic approach which speaks to the conscious efforts H&M has been taking to play their part in a more sustainable approach to fashion. From fabric selection right through to production, sustainability is central to this collaborations design. WHAT FABRICS HAVE BEEN USED? H&M will officially introduce its first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. One can also look forward to enjoying cotton-free denim, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.  To take things a step further, for the very first time, H&M will further…