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Fashion

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Fashion

H&M Move brings together Jane, Zlatan, JaQuel and Nadia – empowering movers in the new year

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With a boost of energy helping us all kickstart the new year, H&M Move is launching a new collection empowering everyone to get moving — whether you walk, run, roll, skip, jump, bend or stretch. Dropping worldwide on Thursday, January 12, the new Empower Collection includes fashionable and functional movewear for women, men, and kids. The collection features a variety of seamless products, from jumpsuits to tights, bras and tees, to give our movers extra support and comfort. Contrasting power knit structures with pops of orange and cobalt blue bring fashionable touches to this functional collection. The collection is made with DryMove™; a material that pulls moisture away from the skin to keep our movers dry and comfortable. To celebrate the launch, H&M Move has brought together Global Brand Movers Jane Fonda, Zlatan Ibrahimović and JaQuel Knight, who all share H&M Move’s mission of getting the world moving. When it…

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#OWNYOURCURVES WITH H&M’s NEW CURVY FIT DENIM STYLES DESIGNED FOR ALL BODY SHAPES

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H&M South Africa is celebrating curves with the launch of five new styles and shades added to its popular Curvy Fit Denim collection. The collection is designed with less gaping at the waist and more room through the hip and thigh. The design aims to offer customers a comfortable fit that will hug their bodies and inspire them to celebrate their curves. The denim in the collection is made using more sustainably sourced materials like BCI cotton (BCI-Better Cotton Initiative), recycled cotton, and recycled polyester. “We are excited to add more styles to The Curvy Fit Denim range, following the success and demand when we first introduced this product to our South African customers. With the latest campaign, we want to continue to encourage our customers to own and flaunt their curves and their style the best way they can “ says Caroline Nelson, H&M South Africa Country Manager. The…

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GUESS Eco

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GUESS has successfully launched 50% Eco with the goal of getting to 100% sustainable and Eco by 2025. There are two types of Eco which people talk about. One is BCI which can be seen in quite a few local South African retailers. The other is True Organic, which is what GUESS uses. Although it comes at a premium, sustainable yarns, ethical labor force, renewable energy sources are the way forward in order to work towards reaching the global initiatives around sustainable fashion. https://youtu.be/Q6e5maqiEmw There are three processes that the GUESS denims have to go through to be considered ECO. Three Eco ProductionAt least One Eco wash methodThey need to contain a fabrication which is at least 25% Eco contribution The Eco wash method that Guess uses is the Ozone and Eflow technologies. This method uses a reduced amount of water during the denim-wash process and contributes to the 50%…

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H&M South Africa Activewear

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It’s official! H&M has dropped a brand new activewear collection and I’m so thrilled to be part of the squad. Look, it’s #morethanjustactivewear and there is something for everyone! Comfort meets practicality and style with this collection sporting supportive sports bras, comfy hoodies, seamless leggings and more. In case you haven’t popped into your nearest H&M store to check out the new activewear collection, check out the Youtube video linked below which will be a look see/try-on-haul vibe into how the pieces look and how you can play around with the combos. https://youtu.be/VGm8brSDxWQ I love shooting campaigns that speak to everything I’m about. Inclusivity, style and comfort are what spoke to me with this one. I have no doubt you’ll love what you see, especially when you feel this material on your skin. Long story short, we made magic with the incredible squad which includes Lechelle Aldridge, Simhle Plaatjies and…

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Levi’s Haus Of Strauss Africa

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Hey lovers, I had the lovely opportunity of being invited to the Haus of Strauss Africa, the pinnacle expression of the Levi’s brand. This is where all the boundary pushing takes place, experimenting and customization of one of one’s. It’s a space you enter by invitation only, open to creatives that are fashion forward, think interestingly and doing interesting things with their work or their communities. A space which exists to create energy within the music, art, and entertainment industries https://www.instagram.com/p/CQ1MIzFMHx5/?utm_medium=copy_link There are only four Haus of Strauss in the world, with the very first ever being established in Los Angeles about 8 years ago. Haus of Strauss then made its way to London, followed by another in Tokyo in early 2019, and lastly, our very own Haus of Strauss Africa in Johannesburg was opened in October 2019. https://www.instagram.com/p/CQ1CqgBMBNV/?utm_medium=copy_link Haus of Strauss Africa aims to cater to the entire African…

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PUMA X NOMZAMO MBATHA : SHANDU COLLECTION

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PUMA and Nomzamo Mbatha have done it again, dropping the second capsule of the Shandu Collection. An ode to her lineage, her Shandu Clan and to her grandmother. The 14 piece collection is designed around her love for travel, which she now gives us a glimpse of through her new Instagram page @thislittlelife. It’s also designed to facilitate for her moves as an activist and of course the bright and beautiful African summer. In this blog post I’ve decided to do things differently and take you through the PUMA Nomzamo Mbatha Shandu Collection in her own words. You can catch the full conversation between PUMA ambassador and collaborator Nomzamo Mbatha and guest host Anelisa Mangcu on the PUMA Select Stories which I’ve linked HERE. Nomzamo on what inspired the collection: Travel wear is constantly a thing for me. Like, what’s most comfortable and what do I want to look good…

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H&M X Clothes 2 Good

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H&M South Africa has partnered with Clothes 2 Good, a social enterprise which recycles pre-loved clothing as a means of creating micro-business opportunities, employment and job readiness/skills training for the vulnerable community sector. As a leader in sustainable fashion, H&M’s partnership with Clothes 2 Good is a true reflection of their commitment to #sustainablefashion. Through the Micro-business Programme, H&M South Africa drives meaningful and long-lasting impact across the entire fashion value chain, which in turn also supports Clothes 2 Good in creating sustainable livelihoods for low-income communities, with particular focus on people with disabilities and their families. Today, as we’re faced with the enormous socio-economic challenges presented by the COVID-19 Pandemic, these 108 women stand as successful entrepreneurs in their communities by selling recycled and pre-loved clothes collected in H&M stores.  You can play your part in supporting the 108 women – 56 of whom are mothers of children with…

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Beyond the Rainbow

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H&M has launched the “Beyond the Rainbow” campaign in support of the LGBTQIA+ community and Pride. Through this interactive campaign, H&M once again affirms that they stand by the LGBTQIA+ community. You can check out their newly developed web app ( https://beyondtherainbow.hm.com/ ) where you can access the telling of individual stories from the other side of the rainbow. https://www.youtube.com/watch?v=VyPKzBl2Mbk&list=PL8SMpuBlgs3kLTNNJ-1Ce8KY7sdJ6afK-&index=12 Stories of “love and hate, of growing up and coming out, of finding true love wherever and whoever you are and celebrating everyone’s right to be themselves.” Stories of people from all over the world, of varying ages, gender and sexual orientation have been featured on the interactive platform. You too are invited and encouraged to share your own personal stories and support the core values of diversity, equality and transparency which are the heart of Pride. In this years Pride campaign, two South Africans have joined in and shared…

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PUMA Wmns Suede Mayu UP

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One word which instantly comes to mind as I think of the PUMA Suede Mayu is VIBRANT! A chic take on the classic suede. “I love a platform that works across so many looks, day to night. The Suede Mayu is versatile, it’s the perfect everyday shoe!” – Dua Lipa I can’t exactly say that it was love at first sight as I was so confused as to how I would rock such a vibrant pair of sneakers. I feared just how limiting they could be for me. However, as you can tell, I managed to calm myself down and take this on as a challenge! And let me tell you, this is the perfect pair of fiery red kicks I never knew I needed in my life. The over-the-top proportions and playful colors of the Suede Mayu are truly reflective of both PUMA and Dua’s personal style, making her…

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H&M joins forces with Maisie Williams as Global Sustainability Ambassador to change the future of fashion

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H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion. 12 Apr, 2021 08:00 CEST ”I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The longterm goal is to use 100 percent recycled or other sustainably sourced materials for textiles…

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