GUESS has successfully launched 50% Eco with the goal of getting to 100% sustainable and Eco by 2025. There are two types of Eco which people talk about. One is BCI which can be seen in quite a few local South African retailers. The other is True Organic, which is what GUESS uses. Although it comes at a premium, sustainable yarns, ethical labor force, renewable energy sources are the way forward in order to work towards reaching the global initiatives around sustainable fashion. There are three processes that the GUESS denims have to go through to be considered ECO. Three Eco ProductionAt least One Eco wash methodThey need to contain a fabrication which is at least 25% Eco contribution The Eco wash method that Guess uses is the Ozone and Eflow technologies. This method uses a reduced amount of water during the denim-wash process and contributes to the 50% reduction…
It’s official! H&M has dropped a brand new activewear collection and I’m so thrilled to be part of the squad. Look, it’s #morethanjustactivewear and there is something for everyone! Comfort meets practicality and style with this collection sporting supportive sports bras, comfy hoodies, seamless leggings and more. In case you…
Hey lovers, I had the lovely opportunity of being invited to the Haus of Strauss Africa, the pinnacle expression of the Levi’s brand. This is where all the boundary pushing takes place, experimenting and customization of one of one’s. It’s a space you enter by invitation only, open to creatives…
PUMA and Nomzamo Mbatha have done it again, dropping the second capsule of the Shandu Collection. An ode to her lineage, her Shandu Clan and to her grandmother. The 14 piece collection is designed around her love for travel, which she now gives us a glimpse of through her new…
For many of us, we’ve heard of Homechoice through either our mothers, aunts or family friends. My first recall of Homechoice was definitely through a pamphlet a family friend once brought home for my mother to view some lovely bed linen. After all, if there’s one thing my mother is…