GUESS has successfully launched 50% Eco with the goal of getting to 100% sustainable and Eco by 2025. There are two types of Eco which people talk about. One is BCI which can be seen in quite a few local South African retailers. The other is True Organic, which is what GUESS uses. Although it comes at a premium, sustainable yarns, ethical labor force, renewable energy sources are the way forward in order to work towards reaching the global initiatives around sustainable fashion. There are three processes that the GUESS denims have to go through to be considered ECO. Three Eco ProductionAt least One Eco wash methodThey need to contain a fabrication which is at least 25% Eco contribution The Eco wash method that Guess uses is the Ozone and Eflow technologies. This method uses a reduced amount of water during the denim-wash process and contributes to the 50% reduction…

Fashion

It’s official! H&M has dropped a brand new activewear collection and I’m so thrilled to be part of the squad. Look, it’s #morethanjustactivewear and there is something for everyone! Comfort meets practicality and style with this collection sporting supportive sports bras, comfy hoodies, seamless leggings and more. In case you…

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