It’s no surprise that I’m a huge fan of collaborations and partnerships. And this one in particular that I’m about to let you in on has me real excited because of my personal love for the car brand MINI. MINI has always been front and centre in maintaining the brand image in its essence and yet continuously adjusting to the times and demands of its marketing. MINI has also always supported artists in different industries through their “MINI drives…” for example DJ Fresh. This time around, MINI has involved themselves in the fashion space, partnering with South African Fashion Week (SAFW) to bring the “MINI Scouting Menswear” in association with GQ Magazine. Some may wonder, “What is the love affair between fashion and cars?” Locally, we’ve seen Gert Johan Coetzee translate his love for luxury and exclusivity through a beautiful shoot with Bonang Matheba and Maya Mia at the Ferrari…
Hey guys! So I had the lovely opportunity to attend an exclusive preview the new Studio Collection at the H&M showroom in Cape Town. Unfortunately, I was unable to make the event, but I still made sure I got the scoop for you from the H&M PR team as to what you can expect from the collection.H&M STUDIO WOMENSWEAR AW17: URBAN SOPHISTICATION “This collection is all about tailoring, enhancing the female silhouette. While there are ultra-feminine details, we’ve combined them with street or punk influences for a hard-edged yet sophisticated result,” says Pernilla Wohlfahrt, H&M’s Head of Design and creative director. This range boasts a solid color palette. Black, white, navy, earthy hues, grey melagne and pops of Klein blue and burgundy. Ps: I know for sure those with a minimalistic aesthetic will be quite pleased with what’s in store for them. What I can personally say about this range is…