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H&M Studio Collection SS/19 Preview

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Hey lovers! My Wednesday morning started off on a great note as I prepared myself for a lovely mid day out with H&M, for the preview of their SS 19 Studio Collection. The venue for the preview was the ever so tranquil Beechwood Gardens, which I had never been to before. I had a bit of a last minute panic about what to wear, but having seen some of the local and international fashionistas posts sporting the current Studio Collection, I cooked up the perfect outfit for the day. I absolutely love how well the SA H&M team manages to get it right ALL the time. Their attention to detail and securing the perfect locations is everything. It allows us as the consumers to tap into the world and energy they have envisioned for each particular collection. It’s an entire EXPERIENCE! Inspired by “The Glam Explorer,” the H&M Studio collection…

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ERDEM x H&M: THE DREAM COUNTRY GETAWAY COME TO LIFE

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Full of narratives memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth, and to the codes that have defined his work over the past decade. It’s about the romantic dresses he saw in English films, his father’s coat that his mother draped over her shoulders, or the cool style of 90s TV and music videos. To create ERDEM x H&M, he imagined the dream English countryside getaway, mixing gowns with tailoring, functionality with drama, as different generations and backgrounds interpret the wardrobe with each individuals own style. Each piece is designed exclusively for H&M, and will be available in around 220 stores worldwide, as well as on hm.com, from November 2. KEY THEMES Exquisite statement pieces Erdem’s fans cherish his designs forever, and ERDEM x H&M is overflowing with special pieces that will become like heirlooms. A sleeveless ball gown of…

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H&M Studio AW17

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Hey guys! So I had the lovely opportunity to attend an exclusive preview the new Studio Collection at the H&M showroom in Cape Town. Unfortunately, I was unable to make the event, but I still made sure I got the scoop for you from the H&M PR team as to what you can expect from the collection.H&M STUDIO WOMENSWEAR AW17: URBAN SOPHISTICATION “This collection is all about tailoring, enhancing the female silhouette. While there are ultra-feminine details, we’ve combined them with street or punk influences for a hard-edged yet sophisticated result,” says Pernilla Wohlfahrt, H&M’s Head of Design and creative director. This range boasts a solid color palette. Black, white, navy, earthy hues, grey melagne and pops of Klein blue and burgundy. Ps: I know for sure those with a minimalistic aesthetic will be quite pleased with what’s in store for them. What I can personally say about this range is…

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