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H&M

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It’s official! H&M has dropped a brand new activewear collection and I’m so thrilled to be part of the squad. Look, it’s #morethanjustactivewear and there is something for everyone! Comfort meets practicality and style with this collection sporting supportive sports bras, comfy hoodies, seamless leggings and more. In case you haven’t popped into your nearest H&M store to check out the new activewear collection, check out the Youtube video linked below which will be a look see/try-on-haul vibe into how the pieces look and how you can play around with the combos. https://youtu.be/VGm8brSDxWQ I love shooting campaigns that speak to everything I’m about. Inclusivity, style and comfort are what spoke to me with this one. I have no doubt you’ll love what you see, especially when you feel this material on your skin. Long story short, we made magic with the incredible squad which includes Lechelle Aldridge, Simhle Plaatjies and…

The news is officially out and the 28th of January just couldn’t come any sooner! H&M has collaborated with American denim legends Lee to push for the next generation of more sustainable denim. This collaboration takes a holistic approach which speaks to the conscious efforts H&M has been taking to play their part in a more sustainable approach to fashion. From fabric selection right through to production, sustainability is central to this collaborations design. WHAT FABRICS HAVE BEEN USED? H&M will officially introduce its first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. One can also look forward to enjoying cotton-free denim, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.  To take things a step further, for the very first time, H&M will further…