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GUESS South Africa

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GUESS has successfully launched 50% Eco with the goal of getting to 100% sustainable and Eco by 2025. There are two types of Eco which people talk about. One is BCI which can be seen in quite a few local South African retailers. The other is True Organic, which is what GUESS uses. Although it comes at a premium, sustainable yarns, ethical labor force, renewable energy sources are the way forward in order to work towards reaching the global initiatives around sustainable fashion. https://youtu.be/Q6e5maqiEmw There are three processes that the GUESS denims have to go through to be considered ECO. Three Eco ProductionAt least One Eco wash methodThey need to contain a fabrication which is at least 25% Eco contribution The Eco wash method that Guess uses is the Ozone and Eflow technologies. This method uses a reduced amount of water during the denim-wash process and contributes to the 50%…