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It’s no surprise that I’m a huge fan of collaborations and partnerships. And this one in particular that I’m about to let you in on has me real excited because of my personal love for the car brand MINI. MINI has always been front and centre in maintaining the brand image in its essence and yet continuously adjusting to the times and demands of its marketing. MINI has also always supported artists in different industries through their “MINI drives…” for example DJ Fresh. This time around, MINI has involved themselves in the fashion space, partnering with South African Fashion Week (SAFW) to bring the “MINI Scouting Menswear” in association with GQ Magazine. Some may wonder, “What is the love affair between fashion and cars?” Locally, we’ve seen Gert Johan Coetzee translate his love for luxury and exclusivity through a beautiful shoot with Bonang Matheba and Maya Mia at the Ferrari…

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