Tag

#Footwork

Browsing

Over the past few years, we’ve seen many brands partner with celebrities on their fashion line. This global trend has been a great way for brands to further reach and communicate to their targeted consumer through working with a celebrity they best believe reflects who they are too.  I’ve had the pleasure of watching Footwork smoothly transform its position in the fashion world. Launched 1989, the brand still stands to speak to the busy, fashion-savvy women who need footwear for every occasion. As we step into summer, Footwork introduces a statement collection as well as the Face for the SS18 collection – K Naomi. “The celebrities Footwork chose to partner with each season represent hard-working women with a deep understanding of themselves; who have excelled in their chosen fields; who are independent and are ultimately style icons in South Africa – displaying qualities that the Footwork customer can relate to. The SS18 collection…