Full of narratives memories and stories, ERDEM x H&M is a deeply personal collection that looks back to the designer’s youth, and to the codes that have defined his work over the past decade. It’s about the romantic dresses he saw in English films, his father’s coat that his mother draped over her shoulders, or the cool style of 90s TV and music videos. To create ERDEM x H&M, he imagined the dream English countryside getaway, mixing gowns with tailoring, functionality with drama, as different generations and backgrounds interpret the wardrobe with each individuals own style. Each piece is designed exclusively for H&M, and will be available in around 220 stores worldwide, as well as on hm.com, from November 2. KEY THEMES Exquisite statement pieces Erdem’s fans cherish his designs forever, and ERDEM x H&M is overflowing with special pieces that will become like heirlooms. A sleeveless ball gown of…
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