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HMSouthAfrica

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H&M South Africa is celebrating curves with the launch of five new styles and shades added to its popular Curvy Fit Denim collection. The collection is designed with less gaping at the waist and more room through the hip and thigh. The design aims to offer customers a comfortable fit that will hug their bodies and inspire them to celebrate their curves. The denim in the collection is made using more sustainably sourced materials like BCI cotton (BCI-Better Cotton Initiative), recycled cotton, and recycled polyester. “We are excited to add more styles to The Curvy Fit Denim range, following the success and demand when we first introduced this product to our South African customers. With the latest campaign, we want to continue to encourage our customers to own and flaunt their curves and their style the best way they can “ says Caroline Nelson, H&M South Africa Country Manager. The…

H&M South Africa has partnered with Clothes 2 Good, a social enterprise which recycles pre-loved clothing as a means of creating micro-business opportunities, employment and job readiness/skills training for the vulnerable community sector. As a leader in sustainable fashion, H&M’s partnership with Clothes 2 Good is a true reflection of their commitment to #sustainablefashion. Through the Micro-business Programme, H&M South Africa drives meaningful and long-lasting impact across the entire fashion value chain, which in turn also supports Clothes 2 Good in creating sustainable livelihoods for low-income communities, with particular focus on people with disabilities and their families. Today, as we’re faced with the enormous socio-economic challenges presented by the COVID-19 Pandemic, these 108 women stand as successful entrepreneurs in their communities by selling recycled and pre-loved clothes collected in H&M stores.  You can play your part in supporting the 108 women – 56 of whom are mothers of children with…

H&M has launched the “Beyond the Rainbow” campaign in support of the LGBTQIA+ community and Pride. Through this interactive campaign, H&M once again affirms that they stand by the LGBTQIA+ community. You can check out their newly developed web app ( https://beyondtherainbow.hm.com/ ) where you can access the telling of individual stories from the other side of the rainbow. https://www.youtube.com/watch?v=VyPKzBl2Mbk&list=PL8SMpuBlgs3kLTNNJ-1Ce8KY7sdJ6afK-&index=12 Stories of “love and hate, of growing up and coming out, of finding true love wherever and whoever you are and celebrating everyone’s right to be themselves.” Stories of people from all over the world, of varying ages, gender and sexual orientation have been featured on the interactive platform. You too are invited and encouraged to share your own personal stories and support the core values of diversity, equality and transparency which are the heart of Pride. In this years Pride campaign, two South Africans have joined in and shared…

H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion. 12 Apr, 2021 08:00 CEST ”I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The longterm goal is to use 100 percent recycled or other sustainably sourced materials for textiles…

It’s official, the Kangol x H&M collection has finally hit SA shores. Streetwise icon Kangol meets H&M with a 31 piece collection with iconic streetwear brand Kangol. Featured as co-collaborator is Mabel, BRIT Awards Best British Female Solo Artist and international music artist. Legendary streetwear label Kangol is one that can be instantly recognised for its kangaroo logo. Throughout the years, my introduction and re-introduction to the brand has been through the world of Hip-Hop music, with LL Cool J, Missy Elliott and other greats making it one of the coolest brands growing up. With that said, the classic Kangol bucket hat for one is a piece in the collection I can foresee selling out immediately. What pieces can you look forward to? As we officially dip out of Summer and into Autumn, the Kangol x H&M collection couldn’t have dropped at a better time. For the self-made generation like…

The news is officially out and the 28th of January just couldn’t come any sooner! H&M has collaborated with American denim legends Lee to push for the next generation of more sustainable denim. This collaboration takes a holistic approach which speaks to the conscious efforts H&M has been taking to play their part in a more sustainable approach to fashion. From fabric selection right through to production, sustainability is central to this collaborations design. WHAT FABRICS HAVE BEEN USED? H&M will officially introduce its first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. One can also look forward to enjoying cotton-free denim, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.  To take things a step further, for the very first time, H&M will further…