#EdgarsFashion

When it comes to the branding exercise, I think that even the most marginally informed enthusiast would attest to the fact that the house of LVMH is an authority with the right idea on retail lifecycles. So, when I read the above eight words on their website, I was instantly filled with a sense of hope and excitement for retail institutions such as EDGARS – an endearing darling in the South African market. On Tuesday 10th April, Johannesburg’s beauty aficionados headed to Room Five, a venue at the Rivonia Village Centre in Sandton to join team EDGARS Beauty in the celebration of their strategic re-branding launch. MCd by celebrity make-up artist, Gina Myers, the event also included brief but informative speeches by strategist Mike Elliot and Julie Maggs (General Manager: Cosmetics, Jewellery & Watches: Edcon – EDGARS and EDGARS Beauty). With a few stores now closed across the nation, Elliot provided context on the reason…

It is without a doubt that the South African retail industry is also going through its highs and lows. With a trend of stores opening and closing down soon after, the question definitely arises as to WHY this is the case. Stores closing down is due to things such as not doing enough market research or poor supply chain management. On the other hand, we’ve definitely seen some stores flourish and spread right throughout the country. Amongst these stores is namely Edgars , which has been played it very smartly and houses numerous other brands such as Forever New. The most recent store opening is the Edgar’s Ballito, and that’s what US fashionistas are more concerned about! The first thing which comes to mind are the opening specials/deals which may be, YES! I’ve compiled some tips and tricks to shopping at a SALE or store OPENING. 1. Be sure to arrive in…

Edgar’s Beauty Relaunch

#EdgarsBallito Store Opening