Tag

#Campaign

Browsing

Gone are the days where I shy away from bright and bold statement pieces. Instead, I’ve now learnt how to embrace them, work them MY way and pair them with staple pieces in my wardrobe to fit my personal style. I just want to journey with you through some of my looks for the H&M AW18 Campaign we shot in the mother city, Cape Town. As you may know, H&M’s new autumn/winter 18 collection is all about delicate dark florals, chunky knits and this season’s hottest denim looks.  What I wore:  My first look is very true to my personal style. Romantic, chic with a bit of an edge.  I absolutely fell in love with this black faux fur at first sight. This floral blouse adds a romantic touch to the overall look and perfectly serves my aestethic and need to keep warm this season.  My second look is definitely…

If you haven’t yet realised, H&M has a newly launched winter campaign sporting this seasons hottest must have pieces. This campaign not only reveals the latest chic comfort pieces but also speaks to freedom of expression through fashion, highlighting the diversity in beauty amongst women. Rules were meant to be broken right?! So do YOU this winter and don’t shy away from trying out different textures, layering and stepping out of the box now and again.   Led by Avatar Agency Cape Town, and shot by Mzi Khumalo, this is the very first  South African produced 360˚ campaign… and where better to have it produced than downtown Joburg Our new campaign brings the playful, fashion-first ethos of our brand to life, allowing our customers to explore and express their sense of self through our diverse winter offering.Elbré Kitshoff, Marketing Manager of H&M South Africa Coinciding with the TV commercial, a below-the-line…