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April 2019

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Hey lovers, As we switch up into the colder Autumn/Winter seasons, we tend to think that it is only the cold air which takes a toll on our hands, nails and cuticles. However, it is also the constant transitions we tend to make  from hot to cold environments which cause our nails to weaken and become brittle. Today I’ll be sharing two products which will be getting me through this autumn/winter season, specifically taking care of my hands, nails and cuticles. The  Muru Muru Chapped Skin Balm as well as theSpa Macadamia Oil by LCN. The Muru Muru Chapped Skin Balm by LCN is ideal for use on hands, body and feet. It is Intensively nourishing with Muru Muru butter, Glycolic Acid and Lactic Acid. It leaves the skin feeling soft and nourished for hours. I won’t lie, I didn’t have the greatest first encounter with the Muru Muru Chapped Skin…

Following two successful years of a creative collaboration, Gigi Hadid and Vogue Eyewear have come back once again with an all new Gigi Hadid x Vogue Eyewear Special Collection 2019. This collection in particular is focused on Gigi’s favorite fashion capital: New York. I was so excited to be invited for this collection preview based on what I know of the Vogue brand, as well as the previous collections. I also enjoy this collection particularly because each style was designed and named by Gigi herself. This isn’t always the case with collaborative efforts between brands and talent. Some have simply put their name on things and kept it moving, without any feeling or emotion for that personal touch. ZOOM IN Night or day, this frame has it wrapped. Modeled on the high-energy pace of New York, this statement style defines the dynamic personality of hard-to-beat women with an avant-garde wrapped…

When it comes to the branding exercise, I think that even the most marginally informed enthusiast would attest to the fact that the house of LVMH is an authority with the right idea on retail lifecycles. So, when I read the above eight words on their website, I was instantly filled with a sense of hope and excitement for retail institutions such as EDGARS – an endearing darling in the South African market. On Tuesday 10th April, Johannesburg’s beauty aficionados headed to Room Five, a venue at the Rivonia Village Centre in Sandton to join team EDGARS Beauty in the celebration of their strategic re-branding launch. MCd by celebrity make-up artist, Gina Myers, the event also included brief but informative speeches by strategist Mike Elliot and Julie Maggs (General Manager: Cosmetics, Jewellery & Watches: Edcon – EDGARS and EDGARS Beauty). With a few stores now closed across the nation, Elliot provided context on the reason…

Hello my beauty and fashion lovers, This week I’m bringing you all things skin and beauty. To kick start the new week, I had the opportunity of joining some of my favorite beauty bloggers at The Venue as Clinique introduced to us the newly lauched Clinique iD. Upon arrival we were handed “My Clinique iD passports”  which were what we needed in our journey to unlocking great skin. With 15 combinations to choose from, the process of skin mapping was the key to fully understanding the ideal hydration for my skin, as well as the treatment which it needed. Customise, don’t compromise. So after the the skin mapping process, the Clinique Clinical Reality tool advised that I have uneven skin tone, and to address this, I should use the Active Cartridge Concentrate for Uneven Skin Tone. It also advised I use the Dramatically Different Moisturizing Lotion in order to address…

On the 4th of April I had the pleasure of being invited to a private media soiree to celebrate the CÎROC’ x Moschino partnership. This partnership is one which has definitely been the talk of the town for months, and it felt great to be a part of the big reveal! The soiree was held at the Diamond Walk’s Arque Bar, where we were introduced to this bold collaboration by our host of the night and CÎROC Brand Ambassador, Thando Thabethe. Thando was later joined on stage by fellow Brand Ambassador, Cassper Nyovest, as they shared with us their experience of the brand. Both brands share a playful attitude that goes against traditional rules in the space; respecting theircraft but not taking themselves too seriously. This campaign brings together fashion’s most playful brands and showcases a limited-edition CÎROC bottle customized by Jeremy Scott and we’re elated that this bottle will be…