So last night TRESemmé hosted the Inspired By New York Fashion Week (NYFW) Hair Collection.
Unfortunately I was unable to make it due to work commitments, but thank goodness for social media and press releases right?!The lovely event was hosted by Lalla Hirayama, a well known presenter in the South African entertainment space. Quite an unassuming selection, but it makes perfect sense! The event showcased the latest hair trends straight off the NYFW runway. The hair styles were created by Ceecee Mabaso, a local stylist that TRESemmé partnered with and sent to work backstage at NYFW, alongside global TRESemmé hairstylist and stylist to the stars, Justine Marjan.
I know CeeCee Mabaso personally and am so thrilled she got this opportunity of a lifetime. She literally lives and breathes HAIR. Her love and passion for hair is unquestionable. CeeCee currently owns and runs her salon in Durban which is called Hair Trends. It’s been so inspiring to see her bring to life a project of such magnitude and differentiate herself in such a cut throat industry.
I personally use and enjoy TRESemmé, and so do my weaves! 😉
TRESEMME PARTNERS WITH LOCAL STYLIST TO BRING NEW YORK FASHION WEEK TO JOHANNESBURG
Since 2006, TRESemmé has been front row and centre at New York Fashion Week working closely with the world’s leading designers and hair stylists, including our stylist to Hollywood stars Justine Marjan and industry legends Odile Gilbert and Holli Smith, to showcase the hottest hair trends to come out of the Autumn/Winter and Spring/Summer fashion shows.
This year, to mark this long-standing partnership, TRESemmé hosted an Inspired by New York Fashion Week Hair Collection in Johannesburg, South Africa. Hairstyles were created by local celebrity hair stylist Sne “Ceecee” Mabaso, and models walked the runway showcasing New York Fashion Week looks. Every hairstyle showcased the four key TRESemmé product ranges – Botanique, Beauty-Full Volume, Keratin Smooth and styling.
In September, TRESemmé partnered with talented local hairstylist Ceecee and sent her backstage to New York Fashion Week to represent TRESemmé South Africa backstage to create the hottest hair trend looks for top designers Cushnie et Ochs and Rebecca Minkoff. Ceecee has brought the knowledge that she acquired backstage at New York Fashion Week. She was part of the all-female team led by global TRESemmé hairstylist Justine Marjan and supported by renowned hairstylists Odile Gilbert and Holli Smith.Last night, Ceecee re-created the top hair trends that came out of New York Fashion Week, including Effortlessly Cool, On the Wild Side and Tousled Texture from the Carolina Herrera, Rebecca Minkoff, and Jonathan Simkai shows, among others. These looks were complimented by garments from local fashion designers Kisua, Mantsho and design duo Carina Louw and Natasha Jaume.
TRESemmé firmly believes in empowering women to be more confident so that they can achieve their goals. Sphelele Mjadu, Unilever Personal Care Senior PR Manager adds, “as sponsors of NYFW and through our all-female team of stylists, we hope to inspire women in South Africa to feel empowered and beautiful. TRESemmé is about proactive style, we want to empower women to take charge of their hair and style destiny. By sending Ceecee to New York Fashion Week, we’re demonstrating how TRESemmé has empowered local talent by giving her an opportunity to alongside international industry leaders. ”
Image Source: TRESemmé , JustJadeBlog